From YouTube to Borat: The Jackass Generation :by Dave Roos
I don’t remember how or why I got there, but the fact is I clicked. After two hours on YouTube, you’re no longer responsible for your actions. Something primal takes over. The ancient need for distraction–Man’s Search for Funny.
The clip was called Molly Grows Up and was typical YouTube: Two dudes dug up an old, public domain, black-and-white “health class” movie about a prototypical ’50s teen coming to grips with puberty. Then they dubbed over the original dialogue with the sort of pseudo-stoner banter everyone recognizes as “bored, ironic hipster.”
I admit it was pretty funny. I even watched all two-and-a-half minutes of it (an eternity on YouTube). Nothing terribly original, but the pace was fast, the jokes mildly crude and the message clear: Eat more Wendy’s!
Eat more Wendy’s?
It turns out the clip in question wasn’t the product of two dudes in a basement in Bethesda, but 20 suits in a Madison Avenue high-rise. (On second viewing, they did mention Wendy’s 99¢ Super Value Menu more than could be reasonably explained by the munchies…) The whole thing–three YouTube clips and an equally low-rent Website–was whipped up by a division of McCann-Erickson, one of the world’s biggest advertising firms.
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